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Keeper Cards

  • Writer: Ben HC
    Ben HC
  • Jul 14, 2024
  • 3 min read

Updated: May 10, 2025

This series makes the case for why specific cards deserve an ongoing spot in your wallet despite any annual fees or alternative options. As always I'm writing for a Canadian market, and at times targetting professionals who may have business expenses and need additional cards in that context.


What Makes a Keeper

There are several things to consider when deciding what makes a keeper card, below is a summary of the current Keeper Card articles, click through to hear the case made why these cards might be worth your time. Note this contrasts to cards you may want to open just for their sign up bonus or "sub hunt"


  • Hero card - this is your "when in doubt" default card, it should be broadly accepted and have any insurances you feel are necessary, usually you want one of the following:

    • Bank Travel Cards - while this article is specifically about the TD travel program and contrasting it to the TD Aeroplan Cards, the discussion equally applies to the CIBC Aventura cards and the CIBC Aeroplan Cards

    • Aeroplan

    • RBC Avion

    • Cash Back Cards

    • Amex Platinum - note that while the Platinum provides the relevant insurances, its lack of broad acceptance means it may not make a great hero card and you will likely want to pair it with a visa or mastercard backup

  • Earn rate - what cards will earn you the rewards points you want the fastest, with the least change to your current spending patterns

    • Amex cobalt - market leading earn rate on food and the ability to "hack" it to use that earn on other categories

    • Ion+ - likely the best visa earner for people who don't shop at a grocery store that takes the Cobalt, this should be paired with an Avion card

    • Amex business gold - best choice for business owners who spend $80-160k per year, a great long term choice for paying taxes

    • Best cards to combine with Chexy

  • Perks and benefits - these cards either have unique features or recurring benefits which offset their cost. They can make sense even if they just sit in your "sock drawer" instead of your wallet


Just getting started? I suggest combining a Hero card like the TD AP VI or RBC Avion VI with a high earn rate card like the Amex Cobalt or RBC Ion+. The perk specific cards can be opportunitistically added based on needs such as picking up a Westjet card before a flight with them to get free checked bags or use the companion pass, or during a big sign up bonus period like right now.


Referral links

Check out my new card comparison tool, or if you're on the fence, or wondering about other cards reach out to me for a free consult, and if you sign up for a card through my link, let me know and I will walk you through advanced tricks and personalized advice to help you get the maximum benefit both from earning and redeeming points - getting your travel journey going faster than you ever thought possible. If you're a business owner I recommend talking with me to make the best decision as there are some extra factors to consider.



Disclaimer

These posts are all made in good intentions and are to the best of my ability accurate at the time of writing. That said, the official terms and conditions and current sign up bonuses should be verified and interpreted in the context of your personal financial situation.

2 Comments


randyhillmr051996
4 days ago

GG88 mình mới ghé thử vì thấy bạn bè nhắc hoài, chủ yếu vào xem trang bày biện ra sao chứ không ngồi đọc kỹ. Cảm giác đầu tiên là giao diện khá thoáng, chia khối rõ nên lướt xuống không bị rối mắt. Mình có để ý họ có mấy bài kiểu giải thích cho người mới, như bài “Bao lô là gì?” nhìn tiêu đề là biết đang nói về gì, đỡ phải đoán. Thanh menu đặt chỗ dễ thấy, bấm qua lại giữa các mục cũng nhanh, không bị vòng vo. Nói chung vào xem vài phút là nắm được trang có gì nhờ tiêu đề nổi và các khối nội dung xếp gọn gàng ngay trên…

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jennysilva3.2.3.12
Jul 17

GG88 trang chủ mình vừa lướt thử cho biết thôi, tại thấy mọi người nhắc nên tò mò xem giao diện thế nào. Ấn tượng đầu là trang nhìn khá thoáng, không bị nhồi chữ, mấy mục được chia gọn nên kéo một vòng là hiểu mình đang ở phần nào. Mình có bấm vào vài bài kiểu hướng dẫn game bài, thấy họ trình bày dễ đọc, tiêu đề nổi rõ và nội dung chia đoạn nhìn đỡ mệt mắt. Không đăng ký hay chơi gì cả, chỉ xem cách họ sắp xếp thông tin cho người mới, cảm giác làm khá “chỉn chu”. Với màn hình lớn thì giao diện 4k nhìn chữ nét và các khối nội…

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