Estore Multipliers and Tips

If you haven't already, check out my article on why the eStore is worth your time both for point generation and getting you to 25K status with Aeroplan. It's especially appealing during special promos like Black Friday (November), Aeroplan Anniversary (July), and others.

An initial note that this is not sponsored content, but I have referral links at the bottom along with a disclaimer. If you found it helpful please let me know.

Current Big Multipliers

Updated for 28/April/2025 - Mother's Day Promo until May 4th, ending the Spring 5x everything promo.

Multipliers shown are without additional 2x from 25K status. I only show those with a 5x multiplier or higher to highlight the best value, but don't sleep on the 1-4x point stores, there are hundreds and worth checking before any big or regular purchase.

Unfortunately, what goes up must come down, the end of the 15x at HP and delisting of Matt and Nat are notable (turbotax was also delisted), there was a moderate drop in bose, crocs, and moroccanoil.

Note: this is my best effort at maintaining a list of multipliers over 5x and flagging ones that are new to being 5x compared to the last update of the list, this is done manually so is subject to human error.

Amazon Sub Categories

Amazon's bonus rate varies by item category, so they might be advertising 5x, but the item you want may be a lower bonus amount if any at all. As always I only list the highest and most notable multipliers (ie. 5 points per dollar or more). Note below is not incuding the +2 for 25k status.

• 5x

  • Amazon Fashion Private Brands

  • Clothing and Accessories

  • Jewlery

  • Shoes, Handbags, Wallets, Sunglasses

    
    

I will again note that beauty and grooming, as well as patio, lawn, & garden are currently present at 4x despite frequently not having any multiplier.

Conclusion

The eStore is the fastest way to hit 25K aeroplan status without having to fly and is another powerful earning approach to give you a steady stream of points, be sure to follow good eStore hygeine and you'll be drowning in points before you know it. Aeroplan eStore naturally partners with an aeroplan card to further accelerate your Aeroplan Status. Consider the TD AP VI, currently available with a waived first year annual fee to try out, apply here. It's also one of the pillars of sustainable personal earning (ie. non business) along with the ultra high multiplier on the Amex Cobalt, along side the less organic option of Turning Taxes in Rewards. Looking for help? Reach out for a consult.

Referral links

If you're on the fence, or wondering about other cards reach out to me for a free consult, and if you sign up for a card through my link, let me know and I will walk you through advanced tricks and personalized advice to help you get the maximum benefit both from earning and redeeming points - getting your travel journey going faster than you ever thought possible.

Check out my Keeper Cards series to see other cards worth exploring

Disclaimer

This should not be taken as financial advice and details are subject to change. I have made good intentioned efforts to be accurate but ultimately consult card terms and conditions. Some links may give me referral bonuses.